Branding
Auralis Brand Identity
A complete visual identity for a premium clean-beauty label launching across India and the Middle East.
- Client
- Auralis Beauty
- Industry
- Beauty & Cosmetics
- Year
- 2025
- Services
340%
Increase in online conversions
3?
Retail enquiries in 90 days
40p
Brand guideline book
The challenge
Auralis was entering a crowded clean-beauty market with a generic look that blended in with every other shelf brand. They needed an identity that felt premium, honest and instantly recognisable.
Our solution
We ran discovery workshops with the founders, mapped competitor visual codes and built a brand platform around "radiance, without the noise". The result: a custom wordmark, a warm gradient system, packaging guidelines and a 40-page brand book.
Project gallery
INNOVENSE completely transformed our brand identity. The logo and website exceeded all expectations.
— Sarah Kingsley, CEO ? Auralis Beauty
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