7 Signs Your Brand Needs a Logo Refresh
Is your logo holding your business back? Here are seven clear signals it is time for a refresh ? and how to do it without losing recognition.
Your logo is often the very first thing a customer sees. If it feels dated, it quietly tells people your business is too.
1. It doesn't work on mobile
Tiny screens are unforgiving. Thin lines and long taglines disappear at small sizes.
2. You have outgrown it
If you started as a local shop and now serve national clients, your identity should reflect that.
3. It looks like your competitors
Blending in is the most expensive thing a brand can do.
A refresh is evolution, not revolution ? keep what customers already recognise.
How we approach a refresh
- Audit current brand equity
- Keep recognisable elements
- Modernise typography and colour
- Roll out gradually across touchpoints
